A clear understanding of the market trend is always required for any innovative idea to be executed. Understanding of the market, in other words, is to understand the present trend of technology/product in the market, future prospects, public opinion, etc. Most of the businesses perform a landscape analysis as and when an idea is conceived. It is crucial to ensure that no one else is in the same thought lines.
Landscape analysis can be done for different purposes for creating a broader strategy based on the market and, take critical decisions. Analysis can be an organizational analysis, a patent landscape, market trends, so on and so forth.
A brief on Patent Landscape analysis
It is said that 80% of science and technology are published in patents. There are numerous patents and published applications that can be reviewed to understand a given technology thoroughly.
Patent landscape enables the IP law firms/attorneys to give a piece of strategic advice to their clients in protecting their inventions, optimizing the costs by a systematic approach.
Patent landscape analysis, also called “Patent Mapping,” is to identify issued patents and/or pending applications in a particular field of interest. A multi-step process is where analysis tools and human intelligence is employed to analyze a vast number of patents and extract relevant information. Further analysis is done to understand the state of the art and the continuing improvements of the technology. The analysis is to be done by a technological expert who also possesses the knowledge of patent law.
How would the analysis help?
This analysis helps large corporations, universities, startups, and the like to take appropriate measures before investing time and money for developing an innovative idea. It gives a clear picture of how the innovative idea would be in the real world.
The attorneys can make out from the analysis if the invention can get a patent or will be under infringement risk. The logical outcome also helps the R&D experts, business heads to improve the invention further and take it to the next level.
Patent landscaping not only helps to understand the latest trends in technological space but also helps to identify the major players in the market, the potential competitors might come across.
These analyses may also be used in acquiring companies/ licensing opportunities having patents on their names. Analyses can determine patent strength/value.
For patent analysis, we can use both free and paid databases for performing a search. Although free databases give reliable information, paid databases are widely used, as they give comprehensive data, readymade charts, graphs, and required information on a single platform for analysis with less effort and time.
Strategy for Patent Analysis search:
- Technical experts brainstorming on the technology
Using appropriate Keywords, Classification code and combination for searching patents and published application of the technology of interest
- Refine the subject matter
- Create Taxonomy
- Mapping analyzed data and create charts/graphs and tables
- Analyzing the graphs/charts/tables
- Understand the tread year over year
- Identify the key players
- Keep a close eye on the competitor’s research/publications
Here is a sample of graphical representation of case study done way back in 2017 on “Future of locomotion” (the data is of 2017 taken for representation purpose only)
The graph below shows the patenting activity on the subject matter “Incorporation of advanced technologies for analyzing risks and take required actions of the autonomous vehicles” in various geographies.
Filing Trend YOY
Major players who hold/filed patents in the area
Subdivision of the technology
Extracting the relevant data and presenting the useful and right information is an art. Choose a firm with experts from a different domain or the firm who has the expertise of your technology of the invention.
We at Legal Advantage have experts from all technological domains. Over 80% of our search team hold post-graduate degrees to include PhDs and Masters’ Degrees. In addition, our team contains unique advantageous talent to include former patent examiners and patent agents. We use highly-structured search methodologies and multi-tier quality checks at each stage to ensure maximum efficiency without compromising accuracy.
You can reach out to us for a sample report of the patent landscape at Search@legaladvantage.net
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