Kuala lumpur, Malaysia (June 9-10, 2015) – Legal Advantage, LLC was represented by its IP director Arvind Viswanathan at the Global IP Valuation Conference (GIPVC) – 2015, held at the DoubleTree – Hilton, in Kuala lumpur on the 9th and 10th of June.
Arvind Viswanathan and Kal Joffres discussed the importance of intellectual property rights with regards to constantly changing business models and expanded on these themes during the session ‘Innovative Business Models’. This session focused on how crucial intellectual asset management is to a company and how it could be used efficiently as part of its business strategies. In the age of digital economy where information is available at our fingertips, business models are constantly evolving and changing the way businesses operate. Google, Facebook, Airbnb, Uber and others have revolutionized the digital world in being able to provide services and a complete customer experience. Adequate protection of intellectual property rights thus becomes a critical aspect.
In the “MASTERCLASS – IP VALUATION FOR UNIVERSITIES AND RESEARCH INSTITUTIONS”, handled jointly by Jasmine Kway and Arvind Viswanathan, participants were exposed to the various facets of the intellectual property rights, the methods of valuation, nature of transactions involving patents and appropriate choice of methods for a variety of situations, as well as identifying a suitable pathway for commercialization of the technologies developed in universities and research institutions.
ABOUT LEGAL ADVANTAGE:
Legal Advantage’s mission is “to help inventors the world over protect their ideas and realize their dreams.” For over a decade, Legal Advantage has assisted intellectual property attorneys, patent agents, and individual inventors in fulfilling this mission. Legal Advantage is a leader in prior art Searches (patentability, freedom to operate (FTO), clearance, validity, invalidity, infringement and landscape analysis), patent illustrations (patent drawings) and design services, technical language translations for over 30 languages, patent trial graphics, and research.
Legal Advantage is headquartered in the Washington DC suburb of Bethesda, MD and has offices in Boston, Chicago, Los Angeles, New York, San Francisco and Ottawa.